BBLC Investor Rollout Go-Live Plan
Date: 2026-09-29 Status: Draft / in progress Owner: Brandon Gill (final approver) Tech lead: Julian Growth lead: Augie Gentile Creative lead: Leo Garcia
1. Objective
Launch the BBLC investor acquisition program around its two operating divisions: Capistral, a market-intelligence platform, and InfernoGrid, a GPU compute marketplace. Qualified investors must be able to discover the BBLC story, request access, review materials, and book management calls. The program must be compliant, internally consistent, and free of the retired iSwiped/iSwipe subsidiary and any parked divisions.
2. In scope
- Public brand site: https://bblc-brand-options.pages.dev/
- Investor Rollout HQ: https://bblc-investor-rollout.pages.dev/
- Password-protected data room (gate:
bblc2026) - Investment summary, white paper, and investor application pages
- Brand kit / media kit
- PDF versions of investor materials
- 60-day investor acquisition sprint (group blast, email chain, LinkedIn, Telegram)
- CRM / lead handling pipeline
- Two-platform narrative: Capistral (intelligence) + Inferno Grid (compute)
3. Out of scope (for this launch)
- Live trading or custody functionality
- Automated KYC/accreditation verification
- Custom mobile apps
- Full AGI/agent orchestration infrastructure
- Re-activation of parked divisions (InfernoGrid, Capistral, InfernoGrid, Nexus, Quantix, Ledger-X)
4. Success criteria
- All public pages load with no broken links, no iSwiped references, and no
[TBD]placeholders visible to investors. - No public copy references parked divisions or the old "Open Access Grid / six properties" framing.
- Data room password works on mobile and desktop.
- Investor application captures data into a secure pipeline (not just a mailto link).
- All outbound copy has legal/disclaimer clearance.
- 1,000 vetted investor contacts added within 60 days of launch.
- 200 apply-page conversions and 50 management calls booked in that window.
5. Task register
| ID | Task | Owner | Priority | Status | Due | Blocker | Verification |
|---|---|---|---|---|---|---|---|
| C1 | Rewrite investor-facing copy and data-room pages to feature only Capistral and Inferno Grid | Julian / Leo | P0 | Not started | T+1 | None | Search for "InfernoGrid|Capistral|InfernoGrid|Nexus|Quantix|Ledger-X|six properties|six divisions" returns zero in public/ |
| C2 | Replace investor-apply division options with Capistral and Inferno Grid only | Julian | P0 | Not started | T+1 | None | Select list contains only the two platforms |
| C3 | Purge retired division references from group-blast scripts, email templates, and staff deck | Julian / Leo | P0 | Not started | T+2 | C1 done | Blasts and deck contain only Capistral/Inferno Grid narrative |
| C4 | Purge iSwiped / iSwipe strings and assets across public, dist, and bblc-rollout-package directories | Julian | P0 | Not started | T+1 | None | grep -R -i "iswiped\|iswipe" returns zero |
| C5 | Replace [TBD] financial placeholders in data room and investment summary |
Brandon / counsel | P0 | Not started | T+3 | Approved terms | No [TBD] visible on public pages |
| C6 | Build secure investor-apply backend or CRM integration | Julian / Augie | P0 | Not started | T+3 | CRM choice | Form submits to controlled endpoint; test lead received |
| C7 | Regenerate scrubbed PDFs: investor deck, one-pager, white paper | Julian / Leo | P0 | Not started | T+2 | C1-C5 closed | PDFs open and contain no stale divisions or [TBD] |
| C8 | Legal/securities counsel review of white paper, summary, data room, and outbound copy | Counsel | P0 | Not started | T+4 | C5 closed | Written sign-off or tracked comments resolved |
| C9 | Update brand-options public pages (index, final, divisions nav) to reflect two-platform focus | Julian / Leo | P1 | Not started | T+3 | C1 done | Nav and messaging list only Capistral and Inferno Grid |
| T1 | Re-deploy both portals after content freeze | Julian | P0 | Not started | T+4 | C1-C8 closed | Live URLs reflect changes |
| T2 | Verify all internal links, downloads, password gate, form flow, mobile rendering | Julian / Augie | P0 | Not started | T+4 | T1 done | QA checklist signed off |
| T3 | Set up custom domains (bblc.io / investor.bblc.io) if approved | Julian | P1 | Not started | T+5 | Domain decision | DNS resolves and HTTPS valid |
| T4 | Configure privacy-preserving analytics and UTM tracking | Julian | P1 | Not started | T+5 | Analytics choice | Dashboard captures apply-page conversions |
| T5 | Implement secure investor data pipeline: consent log, per-tenant storage, anonymization, audit trail | Julian | P0 | Not started | T+3 | CRM choice | Data handling SOP documented and tested |
| M1 | Finalize 60-day campaign calendar with exact send dates and cohort owners | Augie | P0 | Not started | T+2 | T1 done | Calendar shared and accepted |
| M2 | Vet and import first 400 contacts into CRM; quarantine unverified contacts | Augie | P0 | Not started | T+3 | CRM ready | Cohort lists loaded and tagged |
| M3 | Configure outbound email domain (SPF/DKIM/DMARC) and unsubscribe handling | Augie / Julian | P0 | Not started | T+3 | Domain decision | Email tests pass authentication |
| M4 | Load group-blast and email templates into sending tools | Augie | P1 | Not started | T+3 | M3 done | Templates render and links tracked |
| M5 | Create Telegram investor channel and link from apply page | Augie | P1 | Not started | T+4 | None | Channel active with welcome message |
| M6 | Prepare LinkedIn/X launch posts and press-release drafts | Leo / Augie | P1 | Not started | T+4 | C9 done | Copy approved by Brandon |
| M7 | Launch day: publish posts, send blast 1, announce channel | Augie / Brandon | P0 | Not started | T+5 | All above done | Sent confirmations logged |
| P1 | Weekly KPI review (contacts, opens, replies, calls, conversions) | Augie / Brandon | P0 | Ongoing | Weekly | None | Tracker updated every Monday |
| P2 | Update data room with finalized financials once approved | Brandon / Julian | P0 | Ongoing | As approved | C5 | Versioned PDFs redeployed |
| P3 | Iterate copy and cohort segmentation based on reply rates | Augie / Leo | P1 | Ongoing | Bi-weekly | P1 | A/B tests documented |
6. Content freeze checklist
7. Technical launch checklist
8. Compliance checklist
9. Open decisions / blockers
- Financial terms. What numbers replace
[TBD]in the data room and one-pager? Need board / securities counsel sign-off. - CRM / email endpoint. Do we use GoHighLevel, a Cloudflare Worker + email routing, or a self-hosted form processor? Need Augie's tool preference and IR contact email.
- Custom domains. Do we point
bblc.ioandinvestor.bblc.ionow, or keep Pages subdomains for speed? - Parked divisions. Keep legacy division pages live at direct URLs, or remove them from the deploy entirely?
- Staff portal access. Should the Investor Rollout HQ be password-protected beyond the data room?
10. Risk register
| Risk | Impact | Likelihood | Mitigation |
|---|---|---|---|
[TBD] placeholders remain at launch |
High | Medium | Block public launch until approved numbers are in or hidden behind gate with disclaimer. |
| Investor apply form uses mailto only | High | High | Build backend integration before first outbound blast. |
| Parked divisions still appear in public copy | Medium | High | Run final grep across all public directories; treat hits as P0 bugs. |
| Legal review delayed | High | Medium | Send drafts to counsel immediately; launch with fact-only copy if needed. |
| Domain/DNS not ready | Low | Medium | Keep Pages subdomains live and redirect later. |
| Lead data commingled or not consented | High | Low | Use per-tenant storage, consent log, and quarantine workflow. |
11. Launch sequence
- T+0: Approve this plan and assign owners.
- T+1: Complete content rewrite to Capistral + Inferno Grid (C1, C2, C4).
- T+2: Purge group-blast/email/staff-deck references, regenerate PDFs (C3, C7).
- T+3: Replace placeholders, implement apply-form backend, set up CRM and data pipeline (C5, C6, T5, M2).
- T+4: Legal review, brand-options page sync, final QA, redeploy (C8, C9, T1, T2).
- T+5: Configure custom domains/analytics and launch outbound campaign (T3, T4, M7).
- T+6: Weekly optimization begins.
12. Verification commands
# iSwiped purge check
grep -R -i "iswiped\|iswipe" ~/Projects/bblc-brand-options/public ~/Projects/bblc-brand-options/dist ~/Projects/bblc-brand-options/bblc-rollout-package ~/Projects/bblc-investor-rollout/public || echo "iSwiped clean"
# Parked-division purge check
grep -R -i "InfernoGrid\|Capistral\|InfernoGrid\|Nexus\|Quantix\|Ledger-X\|LedgerX\|six properties\|six divisions\|Open Access Grid" ~/Projects/bblc-investor-rollout/public ~/Projects/bblc-brand-options/public || echo "division framing clean"
# TBD placeholder check
grep -R "\[TBD\]" ~/Projects/bblc-investor-rollout/public/*.html
# Live gate check
curl -s https://bblc-investor-rollout.pages.dev/data-room | grep -i "bblc2026" && echo "gate present"Next step: Brandon to confirm financial placeholders, CRM choice, and domain decision so Julian can close the technical blockers.