BBLC Phase 0 Overview Brief
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Client: Blockchain Loyalty Corp (BBLC)
Project: Phase 0 - Brand & Product Foundation
Prepared by: Oction
Date: 2026-09-01

1. Why Phase 0 exists
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Phase 0 is the discovery and alignment sprint before any build. The goal is to
turn BBLC's blockchain loyalty concept into a concrete brand, product definition,
and technical scope that can be priced and built in Phase 1.

This brief frames the problem, the deliverables, and the decisions that need to
be made now so Phase 1 does not drift.

2. Objectives
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- Define the customer-facing brand positioning for BBLC.
- Identify the primary user segments and their core jobs-to-be-done.
- Audit the competitor landscape and extract winning patterns.
- Establish the visual and verbal identity direction.
- Outline the MVP product surface (consumer app, merchant portal, admin).
- Draft the technical architecture and data/compliance requirements.
- Produce a scoped Phase 1 statement of work and timeline.

3. Deliverables for Phase 0
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- 01 - Competitive audit and brand-positioning summary.
- 02 - Design brief (this companion doc).
- 03 - Moodboard, logo concepts, and style tile.
- 04 - Core user personas and journeys.
- 05 - Wireframes for consumer and merchant flows.
- 06 - Technical architecture outline.
- 07 - Phase 1 scope, roadmap, and SOW draft.

4. Timeline
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Target duration: 2-4 weeks from kickoff.

Week 1: Discovery, stakeholder interviews, competitive audit.
Week 2: Brand strategy, persona work, initial creative directions.
Week 3: Wireframes, technical scope, feedback loops.
Week 4: Final design brief, style tile, Phase 1 SOW.

5. Stakeholders
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BBLC:
- Executive sponsor / final approver.
- Product or operations lead.
- Compliance / legal contact (if any).

Oction:
- Account lead.
- Brand / UX designer.
- Systems architect.

6. Success criteria
-------------------

- BBLC approves a single brand positioning line.
- Target audience and MVP scope are documented and signed off.
- A visual direction is selected and locked.
- Technical architecture satisfies Oction data-sovereignty and compliance rules.
- Phase 1 SOW is ready for signature.

7. Key assumptions
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- BBLC is building a loyalty / rewards platform that uses blockchain for
  settlement, transparency, or programmability.
- The primary users are consumers earning/redeeming rewards and merchants
  managing a loyalty program.
- Data must be anonymized before storage, isolated per tenant, and auditable.
- Deployment will be private or isolated-tenant; no banned platforms.

8. Open questions to resolve in Phase 0
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- What is the working name? Is BBLC the public brand or a holding name?
- What asset or currency backs the reward? Points, stablecoin, token, miles?
- Is the first market B2B (merchants white-label), B2C (own app), or both?
- What compliance frameworks apply (PIPEDA, GDPR, securities, money-transmitter)?
- Are there existing brand assets, domains, or partner agreements?
- What is the budget range and ideal Phase 1 go-live date?

9. Next step
------------

Confirm the open questions above, then schedule a kickoff. Once confirmed, Oction
will produce the competitive-positioning summary and first creative directions.