BBLC 7-Day Brand + Launch Sprint Plan
=====================================

Client: Blockchain Loyalty Corp. (OTCID: BBLC)
Prepared by: Oction Consulting and Marketing Inc.
Date: 2026-09-01
Status: Draft - pending Brandon / BBLC go-ahead

Background
----------
BBLC approved the Full program (USD 37,500/month retainer) under the v3 agency
proposal. The client wants the brand foundation finished within one week and a
marketing rollout that the team can show to existing holders as forward momentum.

This plan compresses the brand and launch-readiness portions of Phase 0 into a
seven-day sprint. The securities-promotion boundary from the v3 proposal still
applies: paid channels point only at product domains (infernogrid.com,
capistral.com), never at bblc.io or the ticker.

Assumptions
-----------
- "Brand side" means public-facing positioning, visual identity, landing page,
  one-pager, and social templates for BBLC / InfernoGrid / Capistral.
- Existing products and domains remain InfernoGrid and Capistral.
- Oction can use the existing BBLC portal and Cloudflare Pages infrastructure.
- BBLC provides logo/name direction, approved facts, and social/ad account
  access within 24 hours of kickoff.
- Any issuer-facing press release is reviewed by BBLC securities counsel before
  distribution.

7-Day Sprint
------------

Day 1 - Lock the story
- Finalize brand positioning line (e.g., "Rewards that actually move" or
  equivalent approved by BBLC).
- Confirm name usage: BBLC corporate vs. InfernoGrid vs. Capistral.
- Collect source facts, approved quotes, product screenshots, and team bios.
- Lock compliance boundary checklist and ad destination allowlist.

Day 2 - Creative direction
- Present 2-3 moodboards / visual directions.
- Choose wordmark approach, color system, typography, and photography style.
- Produce social template frame sizes (X/Twitter, LinkedIn, Reddit).

Day 3 - Identity assets
- Final wordmark / logo lockup in SVG and PNG.
- Color, type, and component style tile.
- Hero imagery selection or generated concept art (no stock unless licensed).

Day 4 - Landing page + one-pager
- Write and design a single-scroll product landing page for InfernoGrid/Capistral.
- Draft a one-page investor/project highlight sheet.
- Both use the new identity and are scoped to product facts only.

Day 5 - Build and gate
- Code the landing page as a static Cloudflare Pages site.
- Add password gate and lead-capture if needed.
- Build social creative kit (10 launch-ready posts, captions, hashtags).

Day 6 - Content + compliance
- Draft one fact-anchored product press release for counsel review.
- Build X/Twitter 30-day content calendar.
- Set up paid campaign shells on LinkedIn / X / Reddit pointing to product
  domains only; apply negative keyword and audience exclusions.

Day 7 - Launch + report
- Publish landing page and one-pager.
- Push first week of organic social posts.
- Submit press release for distribution once counsel clears.
- Deliver sprint report: what shipped, what is pending, and the 30-day rollout
  schedule.

Deliverables at end of sprint
-----------------------------
1. Final brand positioning line and style tile.
2. Logo/wordmark package (SVG/PNG).
3. Product landing page, live on Cloudflare Pages.
4. One-page project highlight sheet (PDF).
5. Social creative kit (10 posts + captions).
6. 30-day X/Twitter content calendar.
7. Press release draft (counsel-pending).
8. Paid campaign setup and compliance checklist.
9. Sprint report and Month 1-2 rollout roadmap.

Commercial
----------
- This sprint sits inside the approved Phase 0 + Full program scope.
- No separate invoice; costs are drawn from the USD 14,000 Phase 0 fixed fee and
  the USD 75,000 first-two-months Full program retainer.
- Any paid media spend is pass-through and requires pre-approval.

Risks / blockers
----------------
- Delayed access to social/ad accounts pushes paid launch beyond Day 7.
- Securities-counsel review can extend press release distribution.
- Name/logo conflicts or trademark clearance not included; BBLC is responsible
  for legal clearance of any new mark.

Next step
---------
Confirm the assumptions above and provide:
1. Decision on final brand positioning line.
2. Point of contact for approvals and ad account access.
3. Existing brand assets (if any) and counsel contact for release review.

Once confirmed, kickoff starts the next business day.